SIMALCO, a news platform focused on the Latin American business world, needed to enhance its advertising system by supplementing Google AdSense inventory with direct ad sales. Additionally, the client required structural improvements to certain areas of the site and technical SEO optimization to increase visibility in search engines.
Solution:
Key solutions implemented included:
Ad Management System: Development of an internal platform to manage and distribute ads across different sections of the website, enabling direct sales to advertisers.
Template Redesign: Creation of new templates for various sections of the site, improving user experience and content presentation.
SEO Optimization: Implementation of technical SEO improvements to boost search engine visibility and ranking.
Results:
The enhancements helped SIMALCO improve revenue through direct ad sales while strengthening its online presence with a more structured and optimized website.
