Challenge:

Gerson André, a tailor and fashion designer, lacked a website, had an underutilized social media presence, and an undefined brand identity. Additionally, there were no active strategies in place to attract new clients.

Solution:

A cohesive brand identity was developed to better reflect his values. A website was designed and built, featuring:

• A portfolio of highlighted works
• Business information
• An online booking system
• A seasonal product catalog
• An inspiration gallery for clients interested in custom designs

At the same time, his social media presence was optimized through organic content strategies, and targeted paid campaigns were launched to reach his ideal audience.

Results:

In just three months, the number of booked appointments increased by 500%, significantly boosting his visibility and strengthening his digital presence.