Cocco Cosmetics required ongoing maintenance and improvements for its WordPress and WooCommerce-based online store. Additionally, the brand needed the development and implementation of an effective advertising strategy on Meta platforms and Google Ads, including managing the design team for ad creatives and copywriting.
Solution:
The approach focused on three key areas:
Website Optimization: Continuous updates and maintenance to enhance user experience and conversion rates.
Paid Media Strategy: Development of targeted campaigns on Meta Ads and Google Ads.
Sales Funnel Implementation: A structured conversion system was designed, including:
Ad strategy aligned with each stage of the funnel
Landing pages with upsells and order bumps
A/B testing to maximize campaign performance
Results:
Within just three months, gross sales increased by 150% compared to the same period the previous year, strengthening the brand’s digital marketing strategy.
